Sumitomo (SHI) Demag CEO gives K 2022 positive approval

Sumitomo (SHI) Demag Plastics Machinery GmbH, Schwaig – November 2022: Gerd Liebig, CEO of Sumitomo (SHI) Demag, concludes that K 2022 was overall a positive exhibition. Although the number of visitors to the world’s leading trade fair dropped by 21 percent compared to 2019, there was an increase in the volume of visitors to the German-Japanese mechanical engineering firm’s booth.

Additionally, the CEO claims that the quality of visitors was significantly higher. Liebig explains: "We attribute this increase in quality to our team registering a 20 percent rise in the number of purchase decisions. K 2022 was a big step towards normality. Because visits were scheduled well in advance, it enabled our team to plan and dedicate much more time to supporting the top purchasing decision-makers, all of whom came.“

The CEO cites rapidly escalating energy prices for the significant interest shown towards all-electric injection moulding machines, along with the comprehensive display of Sumitomo (SHI) Demag exhibits, as being the rationale for these pleasing developments. “The introduction of the new all-electric high-speed injection moulding machine PAC-E was a big attraction, playing to our strengths. Additionally, visitors showed great interest in our in-house automation SAM robotic series, plus smart solutions myConnect and myAssist,” states Liebig.

We recorded a high proportion of decision-making contacts, while the ratio of the purported ‘running audience’ visiting at the weekend and overall appeared relatively low. "The volume of visitors from Asia - especially China and Russia – meant that it was much more manageable," says the CEO.

World Media Group (WMG) News Service